Research has proved that acquiring new customers is far more expensive than retaining the existing customers. There are several ways through which one can maintain their regular customers, the first step is to pay back the customer’s loyalty either by providing discounts or coupons. Provide them with surprise services maybe for their birthday or a special occasion. Jawbone sends a handwritten note to its customers. Customers love it, because it shows how much the brand values them. Another suggestion is to be prompt in response and in service. If you keep a customer waiting for too long, they might as well switch to another service. Use automation to re-engage customers, end useful email newsletters to your customers twice a week, as well as SMS to new customers. Attest to customer feedback and make them feel like they are a part of the company. Last but not the least, celebrate your achievements with your customers and credit your success to them.

I personally believe that there is always room for art, there is no such thing as too many paintings or too much music. Since the beginning of the homo-sapiens existence, humans have heavily relied on art as a medium to express themselves and their creativity. In the present world, art has a place of its own and offers its own significance. Today, importance is usually given to the technical and medical field, but the value of art has asserted itself. New writers, painters, musicians have emerged all over the world. There has been a niche evolution in art. If we observe then there are artists that some believe are underrated while some believe that he/she is overrated. What I am trying to prove here is that there are always ears available for music, of any kind. The need for music will continue for a long period of time, if music is your life, then make it your living.

The first step is to never limit yourself, if you have never touched a book do not cross it out of your hobby list. It’s never too late to start. Do not let your fear get in the way of your journey. First, give it a try, then try a little harder and try not to give up. Try to find new ways of keeping that hobby interesting. Start by trying out things that you haven’t tried before, that can range from reading a book for the first time or trying out handwriting analysis. Keep it slow and steady in the beginning- read a page and the next day read two. If your book becomes boring, pick another one. Possibly from a younger age group. Reward yourself with a chocolate or a star at the end of it. The key is to never stop and over time you can always analyse how good or passionate you are about your hobby. You can also pursue internships in companies like Interestopedia, to develop and strengthen your hobbies https://www.interestopedia.org/

One of the most important things is to regulate your expenses. Bankruptcy is a situation where the company has run out of money and has no further resources to continue their operations. Such instances often happen when money has not been used or invested wisely. Many successful business like Spanx are owned by people with 100% ownership. This is an example of well-regualted finances. Usually, when companies or startups run out of money they give up a small percentage of equity in exchange for investment from rich investors. Equity is the ownership of the company, if a person decides to give up 20% of their company, then the person gets 20% of their profits and stakes. The owner no longer has 100% ownership of the company. This is the most viable solution. The person providing the investment can propose the money on certain terms and conditions. They could offer a free credit line where they fund all the raw materials and resources or they could propose royalties where the owner has to give them a part of the income earned on each product. A company could also ask for a loan from a bank or an investor. To keep up with the regulation of their income, they may increase the prices and lower their costs of production. These are just few of the ways on how a company or a startup can continue with the goals and objectives of their company.

Journalism is the distribution of reports on current events. The word Journalism applies to both the profession as well as a form of collaborative media. It is a fast-growing profession, with its roots in mass media and communication. Journalism is a respected profession and is practiced all over the world. India although has given journalism a finite importance it is still more focused on fields like Medicine, Engineering and Architecture. Arts has not been given much importance. America, Fiji and some European countries like Germany and Spain are great for pursuing and studying journalism. Freedom of press is highly prevalent in such developed countries and a journalist can pursue their practice freely. UK, Canada, New Zealand and Australia are also fantastic places to pursue journalism.

As the world is technologically advancing, many art forms from around the world are dying. One of my favourite art forms that has entertained me since I was a young girl is Puppetry. Puppetry is an art form found in various regions of India and it is addressed by different names. The ones I came across were specifically from Rajasthan and were called Kathaputli. Indian puppetry involves string, glove and string puppets and with the growing interest in television, this beautiful art form which is integral to the Indian culture is slowly dying out. Many forms of embroidery including Toda and Parsi embroidery have died out as well. Folk dances have decreased vastly in importance. Manjusha painting and Rogan painting have also been targeted by this swiftly moving importance towards technology culture. India is full of culture and in the growing importance of the west, the integrity is slowly decreasing.