Where To Buy Benecol Margarine _HOT_
Plant stanolesters, the unique ingredient found only in Benecol products, are derived from natural plant sources. Plant stanolesters proven ability to lower cholesterol is supported by over 25 studies, including one reported in the New England Journal of Medicine. For more information call the Benecol Lifestyle Center @ 1-888-BENECOL or visit our website www.benecolusa.com.Join Club Benecol today!Receive valuable offers and recipes.Contact the Benecol Lifestyle Center:Toll-free 1-888-BENECOL (1-888-236-3265) www.benecolusa.com.McNeil Nutritionals, LLC 2011.
where to buy benecol margarine
Why? For starters, it's a pretty big market. There are low-fat butters made from olive or canola oil. There are butter sprays and mists that promise to reduce your serving size without reducing flavor. Then there are margarine brands, plant butter, and low-calorie butter made with ingredients like buttermilk and yogurt.
And before you turn up your nose at butter substitutes because of their bad rap, consider this: your classic trans-fat-laden margarine brands are a thing of the past. Now, healthy butter substitutes eschew partially hydrogenated oils for healthy fats. That's a really good thing because a 2015 review of studies published in the British Medical Journal found that trans fats were associated with an increase in coronary heart disease (CHD) and in the number of deaths caused by CHD.
Editor-In his letter of July 17th Dr. Charles van Heyningen suggeststhat the plant stanol ester-containing margarine, Benecol, may not lowerlow density lipoprotein (LDL) cholesterol in subjects on fat modifieddiets. He presents no evidence of his own for this assertion but cites astudy by Denke (1) which involved the administration of plant stanol ingelatin capsules.
However, he fails to cite a more recent study whereplant stanol esters were dissolved in margarine and fed to subjects eatinga diet which provided only 26% of energy as fat and approximately 150 mgof cholesterol daily (2). Reductions in LDL cholesterol in the 2 testgroups in this study were 8.6% and 13.7% respectively compared withcontrols. In another recent study of subjects on a prudent diet plantstanol dissolved in margarine lowered LDL cholesterol by 15.5% more thandid margarine without plant stanol (3).
As pointed out by Jones et al (3),Denke's negative results probably reflect the fact that she administeredplant stanol in capsules instead of in margarine, which presumablyimpaired its ability to inhibit cholesterol absorption in the smallintestine, rather than to it being given with a fat modified diet. Such adiet has been shown to accentuate the extent to which LDL cholesterol islowered by Benecol, rather than the reverse (4).
2. Hallikainen M.A. and Uusitupa M.I. Effects of 2 low-fat stanol ester-containing margarines on serum cholesterol concentrations as part of a low-fat diet in hypercholesterolemic subjects Am. J.Clin.Nutr., 1999; 69: 403-410.
4. Vessby B. Lipid-lowering effects of a stanol ester-containing margarinewhen used as part of a strictly controlled lipid-lowering diet. Eur. HeartJ. Suppl. (in press). Competing interests: No competing interests
"We've learned that this a market driven by physicians," said Ron Schmid, a J&J spokesman. "Consumers will listen to their doctors." He said the company is pleased with the early sales of Benecol, and rejected suggestions that the company was reacting to lackluster consumer demand.J&J's decision to pull its television and print advertising was likely driven by a poor consumer response, said Roland Rust, a marketing professor at Vanderbilt University (Nashville, TN)."Companies usually don't change advertising for products that are flying off the shelves," Rust said.J&J introduced Benecol in May 1999 in the U.S. The company had planned to spend $1 million a week advertising the product, according to Advertising Age. But Benecol margarine, the most popular on the product line, apparently has had trouble overcoming its biggest hurdle: It cost almost four times as much as regular margarine. Benecol is priced at $4.99 for a package of 21 pats.Benecol is not the only so called functional food to have difficulty finding the right marketing mix. Campbell Soup Co. pulled its special line of soups in 1998 and Kellogg Co. abandoned its Ensemble line brand of nutraceutical foods in November 1999.Edited by Scott Hegenbart
THERE IS a key difference between Benecol and other low-cholesterol margarines such as Flora. Benecol is not only low in cholesterol itself, it is a cholesterol-lowering product, actively removing the substance from the gut.
Plant stanol esters provide a novel approach to lowering plasma low-density lipoprotein (LDL) cholesterol by dietary means. Their development was preceded by a long period of research into the cholesterol-lowering properties of plant sterols and, recently, plant stanols. Both classes of compound competitively inhibit the absorption of cholesterol and thus lower its level in plasma. Initial impressions were that stanols were more effective and safer than sterols, but the negative outcome of a study led to the recognition that the lipid solubility of free stanols was very limited. This was overcome by esterifying them with fatty acids, with the resultant stanol esters being freely soluble in fat spreads. This led to the launch of Benecol (margarine; Raisio Group, Raisio, Finland) in 1995. The coincident publication of the year-long North Karelia study conclusively demonstrated the long-term LDL-lowering efficacy of plant stanol esters. Variables that might influence the efficacy of stanol esters include dose, frequency of administration, food vehicle in which the stanol ester is incorporated, and background diet. The effective dose is 1 to 3 g/day, expressed as free stanol, which, in placebo-controlled studies, decreased LDL cholesterol by 6% to 15%. This effect is maintained, appears to be similar with once-daily or divided dosage, and is independent of the fat content of the food vehicle. Short-term studies suggest that equivalent amounts of plant sterol and stanol esters are similarly effective in lowering LDL, the main difference being that plasma plant sterol levels increase on plant sterols and decrease on plant stanols. The clinical significance of these changes remains to be determined. 041b061a72