ATLANTA MARKETING RESEARCH Free
The premiere full-service market research firm in Atlanta, Georgia since 1989 offers both the highest quality quantitative survey research (online, mail and telephone) and expertly conducted, insightful qualitative research (focus groups and in-depth interviews). We have several research specialties, including:
ATLANTA MARKETING RESEARCH
We reached out to Polaris at a time when customer retention was in a continual decline and needed to take action. We had little to no experience with marketing research and required a great deal of guidance. Polaris did a wonderful job explaining alternative approaches, and making our staff feel comfortable with the process ahead and flexible to our needs. We were very impressed with the quality and thoroughness of their work. Debra Semans conducted true investigation into the nature of our business and industry to better facilitate the research. The results and recommendations they provided gave us evidence that was clear and actionable. Our experience with Polaris was professional, insightful, and very pleasant.
Our law firm needed some statistically significant market research to determine if the theory in one of our cases was a reality. It was and so we decided to proceed. Polaris Marketing Research got us the information we needed to make a critical business decision in a timely manner and within the budget that was quoted. Without their assistance, our decision would have been a guess, albeit educated, which is generally unsettling and sometimes expensive. We will use Polaris Marketing Research again in the future.
Atlanta, City of Olympians, boasts world-class businesses and attractions. As part of this growing metropolis, Fieldwork Atlanta provides some of the most sophisticated market research opportunities available.
*Fieldwork Atlanta boasts over 9,000 square feet of flexible space. We have numerous options for safe, socially distanced in-person research. Please reach out with your specific needs so we can work out a plan for you.
MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.
Our suite of virtual market research tools provide you with the flexibility you need to get the best results. But what makes us stand out is our service. Hands-on training for moderator and all recruits is an integral part of every project. Through every step, a Fieldwork expert will be there to make sure everything goes smoothly. Our platforms include:
Participate in our nationwide paid market research studies. Use your expertise to influence decision makers on products and services that matter. Make a difference and get paid for your time and opinions.
We are experts in our field. As such, we provide best-in-class market research tools and advanced analytics to generate break-through insights, resulting in higher new product success rates and improved customer experiences.
About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Market research analysts gather data and study other information to help a company promote its products or services. They gather data on consumer buying habits, demographics, needs, and preferences. They collect data and information using a variety of methods, such as focus groups, interviews, literature reviews, market analysis surveys, public opinion polls, and questionnaires.
Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.
Market research analysts work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts work with graphic designers and artists to create charts, graphs, and infographics summarizing their research and findings.
Analysts may pursue certification, which is voluntary, to demonstrate a level of professional competency. The Insights Association offers several certifications for market research analysts, including the IPC Principal and the IPC Masters. Candidates qualify based on industry experience and passing an exam.
The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320.
Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.
Jackson Adept is a local marketing research company that has been in business for over 50 years. We are a member of national and local chapters of the American Marketing Association and the Marketing Research Association. We do all types of interviewing - from stopping people in shopping malls to get their opinion about a new movie to interviewing top executives in Fortune 500 companies about the stock market, from doing telephone surveys about commercials to interviewing doctors about new medical procedures.
Marketing Research is the main way that you, the consumer, have of telling businesses what you like about products and services. There is never any selling involved in market research. Everything you say is remains anonymous.
Tracey has a wide range of talents and experience serving scores ofclients in a full range of qualitative research services as a director of qualitative services, moderator for in-person and online methodologies, focus group facilitydirector and consultant for participant management platforms.
In addition, our research team works in partnership with our service professionals to give you the knowledge you need to make practical business decisions. Using comprehensive data resources, we design custom marketing and positioning strategies. Analytical research includes market research and reporting, historical property data, quarterly market reviews, geo-mapping, demographics, and statistical reporting, which provides our clients with powerful data-driven decision-making.
During the study session, participants will be asked to wear an EEG cap (similar to a swim cap), into which a small amount of leave-in conditioner is applied before snapping in the EEG sensors. Participants will be guided throughout this process by one of our research assistants and will be asked to watch a study presentation while wearing the cap and sensors. The cap and sensors are completely safe and passively pick up your response to the marketing content shown. Participants are expected to pay close attention to the presentation with minimal movement and perform a simple activity using a keypad.
Please note that our company is certified by an independent review board (IRB) and we abide by its guidelines. IRB certification signals that the research has been through rigorous review by a panel of independent researchers to insure that participant rights are safeguarded. All information gathered throughout the process is kept strictly confidential.
OUR FACILITY Our Sago Atlanta insights, testing, and simulation space features five spacious, well-appointed studios designed with the flexibility for various group sizes, methods, and research technologies. HD recording and 360 immersive video ensure your insights are captured in a quality format. Our knowledgeable and capable team looks forward to welcoming you with genuinely warm southern hospitality.
Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.
Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape. 041b061a72